• Massive variety and choice all in one place.

• You can browse from the comfort of your own home or office.
  
• In the online world you have better opportunity to qualify the person before meeting them by reading their profiles and emailing and chatting.
  
• Your private information stays private until you choose otherwise.
  
• Any let-downs are easier and less of a rejection.  Not getting a response from a 'wink' you sent someone is a lot easier to handle than walking up to someone in a bar and trying to start a conversation.
  
• The privacy and anonymity of online dating lets you be yourself where you don't have to try and impress someone.
  
• It's cheap - you're not out at bas, restaurants and clubs paying for cabs and drinks etc.
  
• Your first date is less awkward as you've already covered some of the ground work online before hand.
  

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